Product Update for September 2024: Bing Connector, Stripe Tracking, and other interesting updates

Hello Fellow Tracklutioners,

As we turn the page to September, we’re eager to share the latest enhancements we’ve been crafting for Tracklution. This month’s updates are all about expanding your toolkit and fine-tuning the features that help you get the most out of our platform. Let’s dive into what’s new!

Table Of Contents:

1. Microsoft Ads (Bing) Connector is Now Live!
2. Native Support for Stripe Conversion Tracking
3. Shopify App Update to v1.2
4. Under-the-Hood Enhancements
5. What's next?!

 

Microsoft Ads (Bing) Connector is Now Live!

We’re thrilled to announce that our Microsoft Ads (Bing) connector is officially live and ready for action with version 1.0! This new integration opens up a world of possibilities for feeding conversion data server-side to your Bing ad campaigns directly within Tracklution - with a flip of a switch, as always! Since it’s the first version, we’re eager to hear from you—your feedback and ideas for improvement are invaluable to us. Whether you have insights on functionality or suggestions for new features, we’re listening!

 

Native Support for Stripe Conversion Tracking

Another exciting addition is our new native support for importing Stripe transaction data into Tracklution. This feature allows you to seamlessly enrich your website session data with payment data from Stripe, whether it happens immediately or later in time, e.g. after a trial period, and thus feed accurate and reliable conversion data back to multiple ad and analytics platforms, including Google Ads, Google Analytics, Meta Conversion API, TikTok, and more.

Want to learn more? Check out more details here »

 

Shopify App Update to v1.2

Great news for our Shopify users! We’ve just launched version 1.2 of our Shopify App, now offering even more comprehensive eCommerce tracking data. This update is designed to provide you with richer, more actionable insights—enhancing your understanding of customer behavior and fine-tuning your store’s performance. It also boosts the accuracy of your advertising efforts, including retargeting campaigns. Whether you’re diving into sales data or refining your marketing strategies, this update equips you with the tools to succeed!

– An unbridled spontaneous comment from a customer who, after several GTM installations, tried the new Shopify App way for the first time

 

Under-the-Hood Enhancements

We know that speed and smoothness are essential, which is why we’ve been working on several behind-the-scenes improvements. These backend updates are designed to make Tracklution faster, more responsive, and even more efficient. You might not see these changes, but you’ll definitely feel the difference in your day-to-day use, including lightning-fast data deliveries to ad platforms via their Conversion APIs.

 

What's next?!

But that’s not all. We’ve got some exciting developments on the horizon! We’re currently working on version 1.1 of our WooCommerce plugin, which will bring even more powerful features to power up the marketing of your Woo store. Additionally, updates to our Snapchat CAPI, Google Ads and Google Analytics 4 connectors are in the works. These enhancements are set to even further improve your ad tracking and analytics capabilities, giving you even more control and insight – and, as always, improved performance and efficiency!

Stay tuned for these upcoming releases, and as always, we’re here to support you every step of the way. Your feedback helps us continue to evolve and improve Tracklution, so don’t hesitate to reach out with your thoughts!