🍁 October Product Update: Tracklution Script 2.0, Shopify App 2.0, Partner Onboarding Upgrades, and More

As we move into the final stretch and the busiest marketing season of the year, we’ve got some exciting news to share! Whether you’re looking to supercharge your Shopify tracking, simplified partner experience, or take advantage of our latest connectors, there’s something in this update for everyone. So, let’s dive in!

Table Of Contents:

1. Tracklution Script 2.0: Faster, Smarter, and Now Available! 😉
2. Shopify App 2.0: From Good to the Best Shopify Tracking App Out There
3. A New Partner Onboarding Experience
4. Documentation & Walkthroughs: Master Tracklution With Ease
5. Microsoft Ads Connector: Bugfixes and Enhancements
6. What's next?!

 

Tracklution Script 2.0: Faster, Smarter, and Now Available! 😉

Tracklution Script 2.0 has officially landed, and it’s a game-changer! This powerful update delivers a faster, more reliable script that brings some exciting enhancements:

• Major improvements for Google Ads and GA4 tracking: Better accuracy, faster data collection, and smoother overall performance.
• No more mandatory DNS setting for GA4: While we still warmly recommend configuring DNS for optimal performance, the new script enables the GA4 Connector to function even without it.
• And here’s a little teaser: We’ve added new smart functionalities (currently being tested with selected clients) that simplify things that are usually complicated to set up in conversion tracking. We’ll reveal more soon, but trust us – this makes your life so much nicer that you don’t ever want to go back!

Already rolled out to all new container installations, and gradually updated for existing setups, Tracklution Script 2.0 is designed to take your tracking capabilities to the next level. 🚀

 

Shopify App 2.0: From Good to the Best Shopify Tracking App Out There

If you’re a Shopify user, this one’s for you. Our Shopify App 2.0 has been revamped from the ground up, and it’s packed with improvements:

• GA4 tracking issues? Solved. The latest version fixes previous data inaccuracies, offering tracking precision like never before.
• Enhanced tracking for Google Ads, providing deeper insights and more accurate attribution of not only click-through but also view-through conversions.
• And, naturally, the app is fully compatible with Shopify Checkout Extensibility that has caused grey hair for many. Well, not with Tracklution!

Best of all, installation is a breeze – just a few clicks and you’re done! Say goodbye to hassle and hello to ✨ flawless tracking ✨

Want to learn more? Check out more details here »

 

A New Partner Onboarding Experience

We’ve also been hard at work making sure our partners – whether freelancers, agencies, or affiliates – have a smooth and intuitive experience when joining the Tracklution family. With our new onboarding process, we’ve focused on making it easier for partners of all sizes to get started and grow with us.

• From smaller-scale freelancers to large agencies requiring white labeling or private server infrastructures, we’ve got you covered.
• And, of course, everything still revolves around the simplicity that makes server-side tracking with Tracklution such a powerful tool for any business.

We’re committed to ensuring every partnership is as seamless and productive as possible, whether you’re just getting started or scaling to new heights.

 

Documentation & Walkthroughs: Master Tracklution With Ease

We know that getting up and running quickly is key, so we’ve significantly improved our product documentation and created new walkthrough videos to guide you through setup processes for GTM, Shopify, and WooCommerce.

Whether you prefer learning by reading, watching, or listening – we got you covered! Our updated resources are designed to make your life easier, whether you’re setting up for the first time or expanding your existing tracking ecosystem.

 

Microsoft Ads Connector: Bugfixes and Enhancements

After the initial v1.0 release, our sharp-eyed users figured out some improvements to our Microsoft Ads Connector. Thanks to the feedback from our community, we’ve resolved a few issues and added enhancements to improve both accuracy and performance. And, being on a mission to enable the best possible tracking setup for our clients, improving is a never-ending process!

 

What's next?!

There’s a lot more on the horizon! We’re cooking up something REALLY exciting for the Tracklution Dashboard – it’s going to be a huge upgrade improving usability and enabling even better insights to your tracking status and improvements. Stay tuned for the upcoming product releases for more details!

Additionally, our next version of the WooCommerce plugin is almoooost ready for release, and it’s packed with improvements that will further enhance your tracking and integration with WooCommerce. We’re very much looking forward to this one (and I know many of you, too)! 🔥

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That’s all for this month’s update, but we’re not slowing down anytime soon. We’ve got plenty of exciting developments on the horizon, including those new smart functionalities we teased earlier. Stay tuned for more, and as always, feel free to reach out with any feedback or questions. We’re here to help you get the most out of Tracklution!

Until next time, happy tracking! 🎯