Tracklution Product Update: February 2025

After the longest January of all time (no? Just us?), February has been all about improving how you track and optimize conversions while keeping your data secure (as we always do, but this month, the theme has been making it even more secure).

This month, we’ve launched an improved version of Stripe Conversion Tracking, strengthened our security compliance, and refined key features to make your experience even better.

But enough chit-chat, let’s get into it:

 

🎯 Stripe conversion tracking is here!

We’re excited to introduce the enhanced Stripe Conversion Tracking, making it easier than ever to track conversions from Stripe in just 90 seconds. With no coding required, you can accurately measure ad performance and optimize campaigns effortlessly.

Why this matters:

• Accurate attribution – Identify which ads and channels drive actual revenue.
• Quick & simple setup – No coding required, just three simple steps and some copy-pasting.
• Better ad optimization – Send real purchase data to ad platforms for better targeting.

👉 Learn more about Stripe Conversion Tracking

 

🔐 Security and compliance: SOC2 & ISO 27001

We’ve been working hard to ensure Tracklution meets the highest security standards. Our efforts toward SOC2 and ISO 27001 compliance reinforce our commitment to keeping your data safe, protected, and compliant with industry regulations.

What this means for you:

• Stronger data protection – your information stays secure, as always.
• Compliance with global security standards – aka future-proofing your tracking setup.
• More trust and transparency – security has always been at the core of what we do, but now we have the certifications to prove it.

 

⚙️ Event mapping just got more important

Tracklution has always made event mapping easy, but now it’s more crucial than ever. With recent ad platform policy changes, like Meta’s Sensitive Ad Categories rollout (more on that soon), affected businesses need to be able to name their conversion events accordingly to avoid sharing sensitive data and to continue delivering conversions effectively.

Need more control over what data gets shared? Now, you can block specific conversions from being sent to ad platforms by simply entering ‘block’ in the event field to keep them private while still tracking internally. This ensures data won’t be forwarded, giving you full control.

What’s new?

• Seamless event mapping directly from the dashboard – No extra tools or complex setups needed.
• Improved clarity on event configurations – Easily assign event types before sending data to ad platforms.
• Stay compliant with ad policies – Ensure conversion tracking remains accurate despite new platform restrictions.

If you’re advertising in industries affected by Meta’s Sensitive Ad Categories, proper event mapping helps ensure your conversion data is processed correctly, so your ads keep running smoothly, stay compliant, and continue driving results.

That’s it for this month’s update! To sum it up, we're committed to making Tracklution even more powerful, secure, and user-friendly.

Stay tuned for more improvements next month. If you have any feedback or feature requests, we’d love to hear from you! 💬

Happy tracking,

— The Tracklution Team 🚀