Tracklution Product Update: March 2025

This month, we’re excited to share three major updates designed to enhance your experience and give you even more confidence in Tracklution’s reliability and security.

 

📌 Introducing Pinterest conversions API

We’re excited to announce that Pinterest has joined our growing list of supported ad platforms!

Tracklution now seamlessly integrates with:

✅ Meta
✅ Google Ads
✅ Google Analytics 4
✅ LinkedIn
✅ Microsoft Ads
✅ TikTok
✅ Snapchat
✅ Pinterest 🎉

With this new connector, you can track conversions, optimize campaigns, and get better insights into your Pinterest ad performance – all thanks to Tracklution.

If Pinterest is part of your marketing mix, adding the connector is simple and fast. The connector can be used with any paid Tracklution plan.

Connecting Pinterest to Tracklution takes only a minute!

1. Go to your Tracklution Dashboard.
2. Click “Add” on the Pinterest Connector Card.
3. Add the Pinterest Tag ID, Conversion API Access Token, and Ad Account ID.
4. Click “Live,” and you are good to go!  

🔒 We’re now SOC 2 compliant!

We’re proud to announce that Tracklution is now SOC 2 compliant, a major milestone that reflects our commitment to protecting your data and maintaining the highest security standards.

What SOC 2 compliance means for you:

✅ Enhanced data security – Your information is managed with strict security controls.
✅ Increased trust & reliability – Our systems and processes meet industry-leading security benchmarks.
✅ Peace of mind – Knowing Tracklution follows best practices for protecting your sensitive data.

This certification reinforces our focus on security, giving you confidence that your tracking data is in safe hands.  

🔄 Updated to the latest Google Ads API (v19)

We’ve successfully updated to the latest Google Ads API to ensure your conversion tracking remains accurate and reliable.

While Google’s update included some unique behavior, our monitoring and proactive updates ensured a smooth transition.

What this means for you:

✅ Always up to date – Google’s frequent API changes can be tricky to manage manually, but Tracklution handles these updates automatically for you.
✅ Enhanced reliability – Our robust logging and monitoring make it easy to detect and resolve unexpected issues fast.
✅ Improved stability – The update has improved overall system performance, ensuring your conversion data flows consistently and accurately.

This seamless update highlights one of the key benefits of using Tracklution, allowing you to focus on growing your business while we handle the technical details behind the scenes.

That’s it for March! With improved platform support, enhanced tracking stability, and industry-leading security practices, Tracklution is stronger than ever.

P.S. We've applied the final touches to the new dashboard based on your feedback, and the old dashboard has now been fully replaced.

🚀 Stay tuned, and happy tracking!