Introducing Stripe Conversion Tracking

Good news to all Stripe customers: Summer and the hot days are here, but we are welcoming yet another cool feature in Tracklution! 😎

We are thrilled to announce the addition of Stripe integration to our platform. This new feature will streamline your marketing efforts by combining your website visitor data with actual purchase data from Stripe. This integration allows you to feed accurate and reliable conversion data back to multiple ad platforms, including Google Ads, Google Analytics, Meta Conversion API, TikTok, and more.

Are you a B2B, SaaS, subscription, eCommerce or other type of business using Stripe for payment processing and struggling with proper conversion tracking setup? Keep on reading!

Table of Contents

1. Why You Should Track Stripe Checkouts
2. Challenges of Tracking Stripe Payments
3. How To Overcome These Challenges
4. Step-by-Step Guide
5. Quick Questions & Answers

Why You Should Track Stripe Checkouts

Digital advertising is increasingly based on algorithms and automations, meaning what you feed to the platform is what you get. This is why you should always feed the platforms with the most accurate data possible.

Proper conversion tracking offers numerous benefits:

• Real Conversions: Capture genuine conversion data instead of leads or estimated conversion values.
• Improved Attribution: Accurately link conversions to their respective sources and pass real data back to ad platforms.
• Track Offline Conversions: Monitor conversions that occur later, such as post-trial and recurring purchases.
• Efficient Ad Campaigns: Feeding your ad algorithms with accurate and high-quality data enables them to identify more paying customers for you, while also reducing your customer acquisition costs (CAC).

Challenges of Tracking Stripe Payments

Accurate conversion tracking can be tricky, as in many cases the actual conversion (payment) happens outside of your website, in third-party systems like Stripe. This causes tracking issues, such as broken sessions due to domain changes, and Stripe’s limitations on placing tracking codes inside the payment process. Additionally, payments often occur after a trial period, where the original campaign data is long gone with traditional pixel tracking.

Tracking conversions from Stripe Payment Links can be challenging due to:

• Tracking Code Limitations: It’s not possible to place tracking codes on Stripe Checkout.
• External Checkout Sessions: The checkout process occurs outside your webpage on Stripe.
• Cross-Domain Tracking Issues: Problems with tracking users across different domains.
• Browser Privacy Features: Privacy settings that hinder accurate tracking.

How To Overcome These Stripe Conversion Tracking Challenges

The above mentioned challenges can be solved with Tracklution’s new Stripe Conversion Tracking feature in a matter of minutes, without any technical work.

Tracklution operates as a “tracking engine” behind your website and Stripe, keeping track of website visitors and events. It then combines that data with actual purchase data from Stripe when the purchase happens, even after a trial period – a process known as server-side tracking. Tracklution is your one-stop-shop for achieving server-side tracking for your website and payment process without technical work.

Key Benefits for Tracking Conversions with Stripe and Tracklution:

• Easy, No-Code Installation: Track conversions on your website, landing pages & Stripe account with minimal to no technical knowledge.
• Send Real Conversions to Ad Platforms: Feed conversion events with real revenue data from Stripe to Google Ads, Meta, LinkedIn, TikTok and more.
• Analyze Your Entire Conversion Funnel: Integrate Stripe conversion data also to Google Analytics 4 to analyze your website data & conversion funnels combined with Stripe Checkout data.

Step-by-Step Guide: How to EnableStripe Conversion Tracking

1. Implement Tracking to Your Website:

• Create an account and install Tracklution’s 1st-party tracking with Google Tag Manager or use direct integrations with platforms like Shopify and WooCommerce.
• Capture traffic source data (such as UTM tags and click IDs), leads, sign-ups, account creations and other funnel events.

2. Integrate Stripe to Tracklution:

• Access your Stripe account to set up automation via a webhook. Go to Stripe, open Developers - Webhooks - Add endpoint (Note! The Webhooks tab will be renamed to Event Destinations)
• Create a ‘CustomerCreated’ event that enables Tracklution to tie further conversion events from Stripe into the correct user. The endpoint URL should be your unique webhook endpoint provided in your Tracklution instructions, complemented with track=CustomerCreated and source=stripe parameters. The correct triggering event in Stripe is customer.created.
• Configure any other events you wish to track; for example, you can create events for actual purchases (charge.succeeded), when a payment method is set (payment_method.attached), if a payment fails (charge.failed), and so forth.
• Tracklution will automatically read payloads coming from Stripe, so you don’t have to lift a finger after webhook notifications are set! Just remember to use the correct event triggers in Stripe and parameters track=[EventName] and source=stripe in your Tracklution webhook.

3. Activate Ad Platform Connections:

• Once you have completed steps 1 and 2, Tracklution will enrich your website data with Stripe conversion data to pass accurate conversion events, such as purchases originating from Stripe, back to ad platforms and Google Analytics 4.
• Activate the data destinations you want to use, and you’re ready to go!

Conclusion

Tracklution’s new Stripe Conversion Tracking feature is a game-changer for businesses using Stripe for payment processing. By integrating website visitor data with Stripe purchase data, you can feed accurate and reliable conversion data back to multiple ad platforms, enhancing your marketing efforts and improving your overall campaign performance. Say goodbye to tracking challenges and hello to more efficient ad campaigns with Tracklution.

We’re confident this new functionality will enhance your marketing capabilities and provide deeper insights into your campaign performance.

Yours Truly,

Team Tracklution

TL;DR: Just Give Me a Quick Questions & Answers

Q: Who can benefit from Stripe conversion tracking?

A: Businesses using Stripe for payment processing, such as eCommerce, B2B, SaaS, subscription services, and others, will benefit from this new feature, especially if they struggle with proper conversion tracking setup.

Q: What challenges does Stripe conversion tracking address?

A: Stripe conversion tracking addresses issues such as: Inability to place tracking codes on Stripe Checkout. External checkout sessions on Stripe causing broken sessions. Cross-domain tracking issues. Browser privacy features hindering accurate tracking.

Q: How does Tracklution overcome these challenges?

A: Tracklution operates as a tracking engine behind your website and Stripe, combining website visitor data with actual purchase data from Stripe. This server-side tracking ensures accurate data collection and integration.

Q: How can I set up Stripe conversion tracking with Tracklution?

A: Follow these steps:

• Implement tracking on your website using UTM tags, click IDs, and Tracklution’s 1st-party tracking.
• Integrate Stripe with Tracklution by setting up webhooks in your Stripe account.
• Activate connections to your preferred ad platforms to pass accurate conversion events back to them.

Q: How does Tracklution enhance my ad campaign performance?

A: By feeding your ad algorithms with accurate and high-quality data, Tracklution enables them to identify more paying customers, reducing customer acquisition costs (CAC) and improving overall campaign performance.

Q: Where can I find more information or assistance with setting up Stripe conversion tracking?

A: For detailed instructions and further assistance, refer to Tracklution’s documentation or contact our support team!