Get 100% accurate server-side tracking forMicrosoft Ads (Bing)– up and running in 15 minutes!
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Enhance your Microsoft Ads performance with first-party tracking and the Bing Ads API.
+34.2% more conversions tracked with Tracklution compared to traditional pixel-based tracking.
Effortless 15-minute no-code setup with our Microsoft Ads API connector.
Trusted by leading advertisers, ecommerce brands and agencies
Websites leveraging Tracklution for Bing Ads experience 34.2% more tracked conversions
Ad blockers, cookie restrictions, iOS privacy updates, and artificial conversion modeling in ad platforms can reduce tracking accuracy to as low as 40%. Tracklution’s server-side tracking for Bing Ads ensures accurate, real-time conversion data delivery to Microsoft Advertising and other marketing platforms. This enables better attribution and ad optimization, even as third-party cookies are phased out.
Traditional pixel-based tracking
As low as 40% data accuracy
Tracking browser-side (Microsoft tag, Google tag, etc.)
Relies on 3rd party cookies that are deprecated
Exposed to iOS 14.5+ tracking preventions, ad blockers and other tracking restrictions
Slow loading hinders user experience and SEO
Artificial conversion modelling for missing data
Server-side tracking with Tracklution
98% data accuracy
Uses server-side tracking (Microsoft Advertising API, Bing Ads API, Google Ads API, etc.)
Collects first-party data and uses first-party cookies
Bypasses iOS 14.5+ tracking limitations, ad blockers, and browser-side restrictions
Automatic updates to Microsoft's API changes
Improves website loading speed and enhances user experience
Delivers real, verified conversion data
Adapts to users’ cookie consent preferences
GDPR compliant
Maximize your advertising results
Track real Bing Ads conversions with first-party data and eliminate tracking uncertainties.
Free 30-day trial | No credit card needed
Seamless CAPI Integrations
Leverage server-side tracking for Bing Ads and other platforms with Tracklution’s all-in-one solution. No coding, configurations, or technical expertise required, just plug and play!
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Adform
Adform
And More
Try it yourself!
Improve your ad efficiency
Accurate data enables Microsoft Ads' algorithm to learn faster and optimize better, resulting in lower cost per conversion and improved ad performance.
Free 30-day trial | No credit card needed
Why choose Tracklution as your Microsoft Ads tracking solution?
Forget tracking issues and simplify your Bing Ads conversion tracking with Tracklution’s server-side solution. No need for multiple tools, custom scripts, or complex setups. Tracklution ensures your tracking runs flawlessly so you never miss a conversion.
Tracklution Basic Setup | Tracking Pixels Browser-Side | Server-Side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 - 70% | Up to 100% |
Installation time | 15 minutes | Few hours | Hundreds of hours |
Bypassing Tracking Limitations | Yes | No | Yes |
Manages CAPI updates automatically | Yes | No | No |
Track without managing your own servers | Yes | - | No |
Data Layer Setup | Automatic or Manual | Automatic or Manual | Manual |
Shopify App & Woo Plugin | Yes | No | No |
Cost | Starts at €79/m (first 30 days for free!) | - | Starts at €120/m + working hours |
How to implement accurate conversion tracking for Microsoft Ads in 15 minutes
Get your Bing Ads tracking up and running faster than your morning coffee brews!
Step 1
Enable first-party data
4 minutes
Unlike the Microsoft tag, Tracklution collects data with 1st party script to a server, ensuring conversion tracking even with ad blockers and iOS restrictions. Most users see tracking accuracy increase to nearly 100%.
Where do you want to install Tracklution?
Step 2
Install your Tracklution pixel
5 minutes
Install Tracklution pixels as you would install any tracking pixel. Conversions can also be sent via from other systems, like CRM or eCommerce system. We process and hash the data before delivering it to Microsoft and other ad platforms. Simple!
Step 3
Connect your ad platforms
3 minutes
Connect to Bing Ads API and all the other ready-made APIs with just a few clicks. We handle all the backend setup and ongoing maintenance, keeping up with Microsoft's latest API changes.
🎉All done! Your conversion data now flows accurately to Microsoft Ads.
All done! Your conversion data now flows accurately to Microsoft Ads.
How does Tracklution’s Bing Ads tracking work?
Tracklution’s hybrid tracking combines server-side data processing with Microsoft UET Tag tracking to deliver the most accurate and complete conversion tracking available. We collect first-party data, process it on the server, and send it directly to Bing Ads API while simultaneously leveraging pixel-based tracking for real-time event validation.
This approach ensures that conversion tracking remains immune to ad blockers, iOS restrictions, and cookie deprecations, while deduplication is automatically handled using deduplication ID to prevent double counting.
Our system captures everything from page views, content views, add to carts, signups, and purchases to offline conversions from CRM systems, giving you complete visibility into your Microsoft Ads campaign performance.
Set up takes only 15 minutes, just connect your website and Microsoft advertising account, and your data flows seamlessly to Bing Ads.
More accurate data = better ad optimization = higher ROI
Free 30-day trial | No credit card needed
Our customers in the highlight
Trust is earned, not given. That’s why we let our customers do the talking.
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).
I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
Become one of those businesses that are tracking better with Tracklution 🚀
Free 30-day trial | No credit card needed
Why should you use server-side tracking for Microsoft Advertising?
Optimize your ad spend
Successful digital marketing depends on high-quality, accurate data. By sending first-party data to Microsoft Advertising via server-side tracking, Tracklution enhances Return on Ad Spend (ROAS) and reduces Customer Acquisition Costs (CAC) by ensuring more reliable conversion tracking for better ad performance.
Stay ahead of tracking changes
Server-side tracking overcomes the challenges of ad blockers, browser restrictions, and network interruptions. Even when cookies or client-side scripts fail, Tracklution ensures that your essential conversion events are still accurately collected and sent to Microsoft Ads API for precise attribution and optimization.
Gain control and transparency
Traditional client-side tracking lacks visibility into what is being tracked and shared. With server-side tracking, you have full control over data collection and transmission to Microsoft Advertising. This also helps ensure compliance with GDPR and other privacy regulations while maintaining high tracking accuracy.
Tracklution FAQs
How does Tracklution differ from other conversion tracking solutions?
Tracklution seamlessly collects and transmits accurate conversion data to multiple ad platforms. Unlike many tracking solutions, we never rely on artificial event modeling, only real, verifiable data. This ensures that ad platform algorithms optimize faster, leading to improved campaign performance and lower acquisition costs.
Unlike third-party scripts and cookies, Tracklution uses first-party customer data, making it resistant to ad blockers, iOS tracking restrictions, and browser privacy limitations. Our users typically see conversion tracking accuracy increase from 40-70% to nearly 100%.
With Tracklution, you get seamless integration with Microsoft Advertising API (Bing Ads API), Google Ads API, and Meta Conversions API, all without writing a single line of code. Unlike traditional browser-side tracking, our hybrid approach combines both pixel-based tracking and server-side tracking to maximize data accuracy and reliability.
Is Tracklution better than Microsoft’s native Bing Ads API integration?
Tracklution’s hybrid tracking model goes beyond a standard Bing Ads API integration. By combining both the Microsoft UET Tag and the Bing Ads API, Tracklution ensures higher-quality data, better event match rates, and more accurate conversion tracking compared to native setups. This leads to stronger ad optimization and improved bidding efficiency.
In addition to Microsoft Advertising, Tracklution seamlessly integrates with Google Analytics 4, Google Ads, Meta, Pinterest, and more using server-side tracking, giving you a unified and complete tracking setup for better marketing performance.
How much does conversion tracking improve with Tracklution?
Our data indicates that Tracklution users see a 11-48% improvement in conversion tracking accuracy compared to basic pixel-only methods. By reducing data loss caused by ad blockers, browser restrictions, and iOS privacy updates, Tracklution ensures that your Microsoft Ads tracking remains highly accurate and actionable for better campaign performance.
How difficult is the setup?
Setting up Tracklution is quick and hassle-free, taking just 15 minutes! 🚀 No coding skills or development resources are needed.
Simply connect your website, Microsoft Advertising account (Bing Ads), and other ad platforms, and Tracklution takes care of the rest. Our detailed setup guides and responsive support team are always available if you need assistance.
How much does this cost?
Get started with a free 30-day trial (no credit card required). When convinced, choose a pricing plan that suits your needs.
What is server-side tracking?
Server-side tracking (also known as server-side tagging) is a method of collecting and processing first-party data before sending it to ad platforms. Unlike client-side tracking, which relies on cookies and browser scripts, server-side tracking operates on a server, resulting in reduced data loss, faster site performance, and enhanced transparency.
With Tracklution, you bypass ad blockers, cookie restrictions, and iOS tracking limitations, ensuring that your Microsoft Ads (Bing Ads) receive the most accurate and reliable conversion data for better ad optimization and performance.
Which advertising and eCommerce platforms are supported?
Tracklution seamlessly integrates with Microsoft Advertising (Bing Ads), Google Ads, Facebook Ads, TikTok, Snapchat, LinkedIn, Pinterest, and Google Analytics 4. This ensures your conversion data is fully optimized across all major ad platforms for better tracking and campaign performance.
For eCommerce, Tracklution supports Shopify (via our Shopify App), WooCommerce (via our Woo Plugin), and any website using Google Tag Manager (GTM) or manual pixel installation. This allows businesses of all sizes to implement accurate server-side tracking with ease.
Do you offer support?
Of course! Our support team is always ready to help you. Whether you need help with setup or troubleshooting, reach out via the chat on the bottom right corner or email us at support@tracklution.com.
Are you GDPR compliant?
Yes! Tracklution is built and hosted in the EU, ensuring full compliance with GDPR and other data privacy regulations. All data processing and storage take place on secure, EU-based servers (AWS), providing maximum security and privacy protection.
I'm ready! Is there a free trial to get started?
Yasss! Start with a 30-day free trial, no credit card required. You can cancel anytime if you decide it's not the right fit.
15 minutes now = fixed Bing Ads tracking for the long run
Free 30-day trial | No credit card needed