Get server-side tracking forGoogle Analytics 4set up and running in 15 minutes
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Get better data with first-party tracking and ready-made GA4 Measurement Protocol connector
+34.2% more conversions tracked with Tracklution compared to regular pixel-based tracking
Effortless 15-minute no-code setup with our GA4 connector. No credit card needed!
Trusted by leading advertisers, ecommerce brands and agencies
Websites using Tracklution for GA4 tracking capture 34.2% more conversions
Adblockers, cookie deprecation, iOS updates, and artificial conversion modeling in ad platforms can reduce data accuracy to as low as 40%. Tracklution's server-side tracking connector for GA4 ensures 100% accurate, real-time data delivery to GA4 and your other ad platforms. This guarantees top-notch attribution, even in a post-cookie tracking era.
Traditional pixel-based tracking
As low as 40% data accuracy
Tracking browser-side (LinkedIn pixel, Facebook Pixel, Google tag, etc.)
Reliant on 3rd party cookies that are deprecated in 2025
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Vulnerable to Shopify's upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Slow loading hinders user experience and SEO
Artificial conversion modelling for missing data
Server-side tracking with Tracklution
98% data accuracy
Tracking server-side (Meta Conversion API, Google Ads API, GA4 Measurement Protocol, etc.)
Collects 1st party data and utilizes 1st party cookies
Bypasses iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Compatible with Shopify’s upcoming conversion tracking updates (checkout extensibility, headless, upcoming tracking changes)
Improves site loading speed, user experience and SEO as tracking is handled server-side
Accurate data only, no artificial conversion modelling
Automatically adapts to users’ cookie consent status
GDPR compliant
Missing GA4 events? There's a better way.
Get accurate data with first-party tracking.
Free 30-day trial | No credit card needed
Ready-made CAPI connectors
Use these and other Conversion APIs with one simple app (that's Tracklution). No need for configurations, coding work or technical skills – just plug and play!
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
And More
Try it yourself!
Make GA4 work better with first-party data
First-party tracking means complete data, reliable reporting, and insights you can trust.
Free 30-day trial | No credit card needed
Compare tracking options for your business
Forget tracking headaches and simplify your tracking with Tracklution's server-side tracking solution. No more juggling multiple plugins, tweaking scripts, or dealing with unreliable tracking. We ensure your tracking runs smoothly around the clock, so you never miss another conversion.
Tracklution Basic Setup | Tracking Pixels Browser-Side | Server-Side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 - 70% | Up to 100% |
Installation time | 5 minutes | 5-30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | Yes | No | Yes |
Manages CAPI updates automatically | Yes | No | No |
Track without managing your own servers | Yes | - | No |
Data Layer Setup | Automatic | Automatic or Manual | Manual |
Shopify App | Yes | No | No |
Cost | Starts at €79/m (first 30 days for free!) | - | Starts at €120/m + working hours |
How to set up GA4 server-side tracking in 15 minutes
Finally, something about GA4 that doesn't need a YouTube tutorial.
Step 1
Enable first-party data
4 minutes
Unlike third-party cookies and scripts, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our customers typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 2
Install your Tracklution pixel
5 minutes
Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook if that's your jam. We parse and hash the data and deliver it to ad platforms. Too easy.
Step 3
Connect your ad platforms
3 minutes
Next you want to ensure your accurate conversion data is sent back to your marketing algorithms. With Tracklution, you get the benefit of an optimal tracking setup and seamless Conversion API integrations with multiple ad platforms, all without needing to write a single line of code.
We’re not your regular attribution platform – we're a cool attribution platform. We pass the accurate data back to GA4 and ad platforms to let their marketing algorithms do their magic for you.
🎉All done! Your GA4 server side tracking is flowing smoothly.
All done! Your GA4 server side tracking is flowing smoothly.
Under the hood: how Tracklution's GA4 server-side tracking works
Tracklution sends data directly to Google Analytics 4 through its Measurement Protocol API, decreasing the need for repetitive client-side tracking code like gtag.js or pixels. When user interactions happen on your site - from page views to ecommerce events and beyond - our server captures this data and sends it straight to your GA4 property in real-time.
This server-side approach ensures complete data collection even when ad blockers, tracking restrictions, transitions between main site and subdomains, or third-party cookie limitations would normally block tracking. All your event data, from basic interactions to complex ecommerce transactions, flows directly to GA4's analytics servers for better attribution and reporting, naturally, while respecting consent mode selections.
No custom JavaScript hassle, no Google Tag Manager server container setup, no custom API configurations needed - just connect your website and GA4 property to Tracklution using your Measurement ID and start collecting data. Our platform automatically handles event name mappings, user identification (User IDs), and data collection while enabling GDPR compliance and first-party data collection. You get all the benefits of GA4's analytics tools and conversion tracking capabilities while providing a better user experience with faster page loads and enhanced privacy protection.
Looking for simpler conversion tracking? This is your sign.
Free 30-day trial | No credit card needed
ROI from real customers
See the impact of accurate tracking on campaign performance
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).
I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
Accurate conversion tracking is very important for our leadgen business. After installing Tracklution, we not only got our accuracy back but were able to double our revenue from Meta Ads. Tracklution enables us to flexibly try out new traffic sources without bothering our developers to integrate Conversion APIs.
Ignacio Kaufman
PPC Specialist
1000+ progressive companies are tracking better with Tracklution
Free 30-day trial | No credit card needed
Why should you use server-side tracking for GA4?
Make better decisions with accurate analytics tools
Data-driven decisions are at the heart of successful businesses. Server-side tracking ensures your GA4 data is accurate and complete, giving you reliable insights for smarter business choices.
Shield your business from tracking changes
Server-side tracking ensures accurate and reliable data by bypassing common issues like ad blockers, browser restrictions, and network interruptions. Capture critical events and user actions even when client-side scripts and usage of marketing cookies fails.
Gain control and transparency
With GA4 client-side scripts it’s impossible to determine what has been tracked. With server-side tracking, you gain complete transparency over data collection and delivery to ad platforms. This also helps you to ensure compliance with privacy laws like GDPR.
Tracklution FAQs
How does Tracklution differ from other conversion tracking methods out there?
After installing Tracklution, our platform seamlessly collects accurate conversion data and pushes it back to multiple marketing channels. Yes, we always collect and send ONLY accurate data to ad platforms – we never use artificial modelling for events and conversions. By delivering accurate and correct data, the ad platforms bidding algorithms learn faster and generate more sales with lower customer acquisition costs.
Instead of third-party scripts and cookies, Tracklution collects first-party customer data, and thus is not being restricted by iOS tracking prevention, ad blockers, and other tracking prevention techniques.
Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage.
With Tracklution you benefit from seamless connections to multiple marketing channels, like Facebook Conversion API, TikTok Events API and Google Ads API without writing a single line of code. Contrary to browser-side tracking methods, tracking happens in server-side, providing you also with a smoother and faster customer journey.
Is Tracklution Better than other platforms' native CAPI integrations?
Server-side tracking is an entirely different approach. This method bypasses common tracking issues like ad blockers, cookie restrictions and iOS tracking limitations. Tracklution delivers more and higher-quality data to ad platforms, resulting in improved event match quality rates compared to various native integrations. It not only includes the Facebook Conversion API but also enables connections to other data destinations like Google Analytics 4, Google Ads, TikTok, Bing, and more through the server.
What is the uplift in conversion tracking?
Based on the data we have received from our users, Tracklution and its server-side tagging has improved tracking with 11 – 48% compared to basic pixel-only, cookie-based (client-side) tracking. Tracklution minimises the effect of ad blockers and other tracking preventions such as iOS tracking prevention, as it works on server-side, not browser-side.
Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?
Attribution platforms usually collect data and present it in various formats, leaving you to figure out how to put the data to work. Tracklution is different. We don’t just gather precise data from your eCommerce store; we also send it back to your marketing channels. This helps their advertising algorithms learn more quickly and efficiently, driving you new sales at a lower cost.
How difficult is the setup?
Thanks to our developer wizards the setup is quick and easy – it literally only takes 15 minutes. 🧙 You don’t need to write a single line of code or bother your developer team. If you have access to your website as well as your GA4 property, you’re good to go. We offer detailed instructions and fast support if you need any help. Best of all, there's no need for debugging or maintenance when APIs update – we take care of that, too.
How much does this cost?
Enjoy your first 30 days for free—no credit card required, and you can cancel anytime. After the trial period, you can take a look at our pricing options here.
What is server-side tracking?
Server-side tracking (or server-side tagging) is a method of collecting first-party data. Tracking happens on the server container that runs behind your website, rather than in the user's browser or device as is the case with using a traditional pixel tracking code, also called client-side tracking. It also minimises data loss, enhances website loading speed, and offers better transparency compared to client-side tracking.
With server-side tracking, you gather first-party data and can bypass tracking preventions like ad blockers and cookie limitations. This ensures better and more accurate data for your ad platform’s algorithms – allowing you to successfully implement your digital marketing strategies!
Which eCommerce platforms and other platforms do you support?
Tracklution can be installed to Shopify with Shopify App, Woocommerce with Woo Plugin, and to any other website via GTM container (Google Tag Manager) or manual pixel installation. You can also track conversions in other systems like CRM systems, booking systems, payment systems, etc. with Tracklution’s handy webhook functionality.
With Tracklution, you can also effortlessly feed back data to ad platforms like Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.
Do you offer support?
You bet we do! We're happy to assist you whenever you need a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
I'm sold! Is there a free trial to get started?
Woohoo! You can try out Tracklution for 30 days, no strings attached. We don't need your credit card, and you can cancel any time.
What's GA4 not showing you?
15 minutes to set up proper tracking. Get the complete picture of your user behaviour.
Free 30-day trial | No credit card needed