How It Works
Start using Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in a matter of minutes. Long gone are the days when all this required a massive development project!3 Simple Steps to Install Tracklution on any Website
Enable 1st-Party Cookies
Do a simple CNAME addition in the domain's DNS settings to enable tracking with 1st-party cookies. This step is optional, yet highly recommended.
Install Tracking Pixels
Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook. We parse and hash the data and deliver it to Ad Platforms.
Connect Ad Platforms
In Tracklution Dashboard you can easily connect all the needed Ad Platforms. Voilà, you're all done and tracking data starts flowing via server to ad platforms!
Ad Tracking Setup - 3 Options
You have 3 options when setting up ads tracking on your webpage.
Option 1: Easy and Ineffective
This option worked before 2021 because ad platforms like Facebook and Google could collect all data they wanted from the browser. That is not the case anymore, so pixel-only setup is ineffective.
Option 2: Difficult and Effective
For effective tracking setup you need to deliver all tracking data to ad platforms also via their Conversion APIs. This is the most important but also the difficult, time-consuming part.
Option 3: Easy and Effective
Use Tracklution and we take care of the difficult, time-consuming part. You can use a simple pixel-only setup and still get all the benefits of having server-side tracking too. Install Tracklution once and it solves tracking for multiple ad platforms at once.
Explore the Connectors
Utilise these and many other Conversion APIs without writing a single line of code.
Frequently Asked Questions
Which ad traffic channels do you support?
We support the most popular marketing platforms, such as Google Ads, Meta / Facebook and Instagram Ads, and TikTok Ads. We are working all the time on adding more integrations, and as a Tracklution user, you are the first one to gain access to the newest platform additions.
How difficult is the setup?
Thanks to our developer wizards the setup is quick and easy – it literally only takes 5 minutes. 🧙You don’t need to write a single line of code or bother your developer team. If you have access to your Ad Accounts, such as Meta Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.
How does Tracklution differ from just installing the pixels offered by the Ad Platform?
Tracklution pixels can be installed just as simply as any other pixel, by inserting pixels into your website, utilising tools like Google Tag Manager. But instead of 3rd party cookies, Tracklution collects 1st party data, and thus is not being blocked by ad blockers and browsers that usually natively block 3rd party cookies. Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage.
With Tracklution, you only install pixels once to your website, after which it is seamlessly connected and collects data to all your Ad Accounts connected to Tracklution. With Tracklution you benefit from 1st-party cookies and Conversion APIs without writing a single line of code.
What is the uplift in conversion tracking?
Based on the data we have received from Tracklution users, Tracklution and its server-side tracking has improved tracking with 19 – 38% compared to basic pixel-only, 3rd-party cookie (client-based) tracking. Tracklution will minimise the effect of ad blockers and cookie-blocking browsers, as those work on client-side, not server-side.
Also those customers who already had a custom-built server-side tracking before starting using Tracklution, see benefit in improved conversion attribution, as well as the quickness and easiness of setting up new ad channels via Tracklution. No more fighting over developer resources to get proper tracking on your new Ad Ventures! 🤩
Do you support Offline Conversions?
Yes, Tracklution automatically uploads offline conversions to the connected ad platforms via their Conversion APIs using the collected 1st-party data. You can deliver offline conversions from other systems by using webhook.
Do you have plans for agencies?
Yes, hit us with an email to anni@tracklution.com and we’ll be happy to help you get started!
Are you GDPR compliant?
Yes. All of our data and servers are located within the EU, specifically in Stockholm. The product is designed and built in the EU.
How do I get started?
The simplest way to get started is to create your Tracklution account here.
We have an onboarding guide that will take you through the setup process. You don’t need any technical knowledge or developer team, as long as you have access to your ad accounts, such as Facebook Ads, Google Ads and TikTok Ads. You can also reach out to our team of experts in case you need any help.
Don't Waste Your Ad Budgets
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Join 1,000+ companies that
track smarter with Tracklution
We're solving tracking challenges across diverse industries and company sizes. Whether you're a small business, a large corporation or an agency, we offer tailored solutions to support your success at every stage of growth.
+34.2 %
Additional conversions reported with Tracklution on average.
70,000,000+
Events processed
every day
10B+ €
Total reported enhanced conversions
Seriously, what are you waiting for?
It literally only takes a few minutes of your time to avoid losing your conversion data and save thousands of euros. Accurate conversion tracking starts here!
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