Get 100% accurate server-side tracking forPinterest Ads Conversions API– up and running in 15 minutes!
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Gain more accurate data for your Pinterest Ads with first-party tracking and the Pinterest Conversions API.
Increase your tracked conversions by 34.2% with Tracklution compared to traditional pixel-based tracking.
Set up Pinterest CAPI in just 15 minutes (no coding or technical expertise required) with our seamless Pinterest connector.
Trusted by leading advertisers, ecommerce brands and agencies
Websites leveraging Tracklution for Pinterest Ads experience a 34.2% increase in tracked conversions
Factors like ad blockers, cookie limitations, iOS updates, and artificial conversion modeling in advertising platforms can cause data accuracy to drop to as low as 40%. With Tracklution’s hybrid tracking solution for Pinterest, businesses benefit from precise, real-time data transmission directly to Pinterest and other marketing platforms. This ensures reliable attribution and better optimization, even in a world moving away from third-party cookies.
Traditional pixel-based tracking
As low as 40% data accuracy
Tracking browser-side (Pinterest Pixel, Google tag, etc.)
Relies on 3rd party cookies that are deprecated
Exposed to iOS 14.5+ tracking preventions, ad blockers and other tracking restrictions
Slow loading hinders user experience and SEO
Artificial conversion modelling for missing data
Server-side tracking with Tracklution
98% data accuracy
Uses server-side tracking (Pinterest Conversions API, Meta Conversions API, Google Ads API, etc.)
Collects first-party data and uses first-party cookies
Bypasses iOS 14.5+ tracking limitations, ad blockers, and browser-side restrictions
Automatic updates to Pinterest’s API changes
Speeds up site loading, improving user experience and SEO
Provides precise data, eliminating artificial conversion modeling
Adapts to users’ cookie consent preferences
GDPR compliant
Get more from your advertising efforts
Track your actual Pinterest conversions with first-party data. No more uncertainty.
Free 30-day trial | No credit card needed
Pre-built Conversions API integrations
Effortlessly connect to Pinterest and other ad platforms with Tracklution’s all-in-one solution. No complex setup, coding, or technical skills needed – just plug it in and start tracking!
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
Adform
Adform
And More
Try it yourself!
Get more from your ad budgets
High-quality data fuels Pinterest’s ad algorithms, enhancing learning and optimization, resulting in lower cost per conversion and stronger ad performance.
Free 30-day trial | No credit card needed
Compare tracking options for your business
Say goodbye to tracking complexities with Tracklution’s server-side solution. No need for multiple plugins, custom scripts, or unreliable tracking configurations. We handle the setup and maintenance so you can focus on growing your business.
Tracklution Basic Setup | Tracking Pixels Browser-Side | Server-Side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 - 70% | Up to 100% |
Installation time | 15 minutes | Few hours | Hundreds of hours |
Bypassing Tracking Limitations | Yes | No | Yes |
Manages CAPI updates automatically | Yes | No | No |
Track without managing your own servers | Yes | - | No |
Data Layer Setup | Automatic or Manual | Automatic or Manual | Manual |
Shopify App & Woo Plugin | Yes | No | No |
Cost | Starts at €79/m (first 30 days for free!) | - | Starts at €120/m + working hours |
How to implement accurate conversion tracking for Pinterest in 15 minutes
Set up Pinterest tracking in the time it takes to grab a coffee.
Step 1
Enable first-party data
4 minutes
Unlike the Pinterest tag, Tracklution collects data with 1st party script to a server, ensuring conversion tracking even with ad blockers and iOS restrictions. Most users see tracking accuracy increase to nearly 100%.
Where do you want to install Tracklution?
Step 2
Install your Tracklution pixel
5 minutes
Install Tracklution pixels as you would any tracking pixel. Conversions can also be sent via from other systems, like CRM or eCommerce system. We process and hash the data before delivering it to Pinterest and other ad platforms. Simple!
Step 3
Connect your ad platforms
3 minutes
Connect to Pinterest’s Conversions API and all the other ready-made APIs with just a few clicks. We handle all the backend setup and ongoing maintenance, keeping up with Pinterest’s latest API changes.
🎉All done! Your conversion data now flows accurately to Pinterest.
All done! Your conversion data now flows accurately to Pinterest.
How does Tracklution's server-side tracking work for Pinterest ads?
Tracklution provides a hybrid tracking approach, combining both Pinterest's conversion tag (pixel) and Pinterest's Conversions API to deliver the most accurate and reliable conversion tracking. This means your tracking setup benefits from both browser-based and server-to-server tracking, ensuring maximum data coverage and event accuracy while handling deduplication automatically with event_id.
When someone completes an action on your website—such as a page view, content view, add to cart, signup, or purchase—Tracklution collects and securely processes the data server-side, sending it directly to Pinterest’s endpointvia their API. At the same time, the Pinterest tag fires in the browser, providing real-time tracking and an additional layer of validation. This combination ensures that ad blockers, iOS 14 restrictions, and third-party cookie limitations do not prevent conversions from being tracked.
Tracklution automatically deduplicates events between the pixel and Conversions API, ensuring there are no duplicate or missing conversions. Whether you're tracking eCommerce sales from Shopify, form submissions, messaging interactions, or offline conversions from your CRM, Tracklution processes the data with SHA256 encryption for privacy compliance before sending it to Pinterest.
No need for separate Pinterest Tag installations, custom JavaScript, or complex Google Tag Manager configurations—just set your advertiser ID and access token, and you’re done connecting Pinterest Conversions API. With Tracklution’s hybrid approach, you get the best of both worlds: the ease of pixel tracking with the robustness of server-side tracking, ensuring Pinterest’s ad algorithms receive the most complete and accurate conversion data possible.
We challenge you to find a more accurate and effortless way to track conversions 😈
Free 30-day trial | No credit card needed
Hear it from our customers
We get it. We have trust issues too.
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).
I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
1000+ (and increasing) businesses are tracking better with Tracklution
Free 30-day trial | No credit card needed
Why should you use server-side tracking for Pinterest Ads?
Optimize your ad spend
Effective digital marketing relies on accurate, high-quality data. By sending first-party data to Pinterest via server-side tracking, Tracklution helps improve Return on Ad Spend (ROAS) and lower Customer Acquisition Costs (CAC) by optimizing ad performance with more reliable conversion data.
Stay ahead of tracking changes
Server-side tracking bypasses common tracking limitations, including ad blockers, browser restrictions, and network interruptions. This ensures that even when marketing cookies or client-side scripts fail, your critical conversion events are still captured and delivered to Pinterest for precise attribution.
Gain control and transparency
Client-side tracking lacks visibility into what is being tracked. With server-side tracking, you have complete transparency over data collection and delivery, helping you stay compliant with privacy laws like GDPR while ensuring your tracking remains accurate.
Tracklution FAQs
How does Tracklution differ from other conversion tracking solutions?
Tracklution seamlessly collects and delivers accurate conversion data to multiple ad platforms. Unlike many tracking tools, we never use artificial event modeling—only real, verifiable data. This means ad platform algorithms learn faster, improving campaign performance and lowering acquisition costs.
Unlike third-party scripts and cookies, Tracklution relies on first-party customer data, making it resistant to iOS tracking restrictions, ad blockers, and other tracking preventions. Our users typically see conversion reporting accuracy improve from 40-70% to nearly 100%.
With Tracklution, you get seamless integration with Pinterest Conversions API, Google Ads API, and Meta Conversions API, all without writing a single line of code. Unlike browser-side tracking, our hybrid approach combines both pixel-based and server-side tracking to maximize accuracy and reliability.
Is Tracklution better than Pinterest’s native Conversions API integration?
Tracklution’s hybrid tracking model goes beyond a standard Pinterest Conversions API integration. By combining both the Pinterest tag and the Conversions API, Tracklution ensures better event match rates and higher-quality data compared to native setups. This means more accurate conversion tracking and stronger ad optimization.
In addition to Pinterest, Tracklution connects with Google Analytics 4, Google Ads, Meta, Bing, and more through server-side tracking, giving you a unified and comprehensive tracking setup.
How much does conversion tracking improve with Tracklution?
Our data shows that Tracklution users experience a 11-48% uplift in conversion tracking accuracy compared to basic pixel-only tracking. By minimizing data loss from ad blockers and iOS restrictions, Tracklution ensures your advertising data remains reliable and actionable.
Is Tracklution an attribution platform? How does it compare to TripleWhale or Hyros?
Unlike attribution platforms, which focus on reporting and analyzing data, Tracklution actively sends high-quality data back to ad platforms. This means Pinterest Ads algorithms can optimize better, leading to more sales and lower costs. Rather than just interpreting data, Tracklution enhances ad platform performance with real-time, first-party data delivery.
How difficult is the setup?
Setting up Tracklution is fast and effortless, it takes just 15 minutes! 🚀 You don’t need any coding skills or development resources.
Simply connect your website, Pinterest account, and other ad platforms, and Tracklution handles the rest. Our detailed guides and responsive support team are always available if you need assistance.
How much does this cost?
Get started with a free 30-day trial—no credit card required. After that, choose a pricing plan that suits your business needs.
What is server-side tracking?
Server-side tracking (also called server-side tagging) is a method of collecting and processing first-party data before sending it to ad platforms. Unlike traditional client-side tracking (which relies on cookies and browser scripts), server-side tracking runs on your own backend server, reducing data loss, improving site performance, and offering greater transparency.
With Tracklution, you bypass ad blockers, cookie limitations, and iOS restrictions, ensuring your Pinterest Ads receive the most accurate data possible for better performance.
Which eCommerce and advertising platforms are supported?
Tracklution integrates with Shopify (via our Shopify App), WooCommerce (via our Woo Plugin), and any website using Google Tag Manager (GTM) or manual pixel installation.
Beyond Pinterest, Tracklution also connects with Google Ads, Facebook Ads, TikTok, Snapchat, LinkedIn, Bing, and Google Analytics 4, ensuring your data is fully optimized for all major ad platforms.
Do you offer support?
Yes! Our support team is always ready to assist. Whether you need help with setup or troubleshooting, reach out via live chat or email us at support@tracklution.com.
Are you GDPR compliant?
Yes! Tracklution is designed and hosted in the EU, ensuring full compliance with GDPR and other data privacy regulations. All data processing and storage happen within secure EU-based servers.
I'm ready! Is there a free trial to get started?
Absolutely! Start with a 30-day free trial, no credit card required. You can cancel anytime if you decide it's not the right fit.
15 minutes now = better Pinterest Ads tracking forever
Free 30-day trial | No credit card needed