Stop throwing money at leads that never convert
Your marketing platforms are optimizing for the wrong signals, and missing the deals that matter. Tracklution feeds ad algorithms data about your best customers to optimize for more deals like them.
Combine website visits with real conversions and revenue data
Connect you favourite marketing and analytics platforms
No developer needed – setup takes 15 mins
Insert your website URL here:
Still in doubt?
Free 30 days trial | No credit card required
Trusted by these and 1,000+ other companies turning their data into measurable growth
Why successful SaaS companies use Tracklution
Track the User's Full Customer Journey
From first click to final purchase, connect actual sales and CRM data to get a complete view of your funnel. No more tracking gaps and incomplete data.
Supercharge Your Ad Performance
Feed high-quality conversion data back to ad platforms like Meta and Google Ads. Help their algorithms find real customers (not just site visitors) to maximise ROI.
Effortless To Set Up, Zero Tech Overhead
Get started in 15 minutes without developers. We handle all the technical parts - from API updates to server maintenance, so you can focus on growth.
Find out where your best customers really come from and get more of them 😎
Most SaaS businesses only track website visits, demo requests or signups. But what about the deals that close weeks later in your CRM? Users who start paying after the trial period? Tracklution connects your actual sales data to your marketing campaigns, showing you exactly which channels drive real customers. By feeding this data back to ad platforms, you help their algorithms find and attract more high-value buyers.
What regular tracking pixels miss
As low as 40% data accuracy
Misses crucial CRM and sales data
Can't connect trial signups to real conversions
Blocked by ad blockers and iOS 14.5+ updates
Slow loading hinders user experience and SEO
Missing data = higher ad costs
Uses artificial conversion modelling for missing data
What Tracklution delivers
Tracks the complete customer journey
Connects CRM and payment data to marketing and analytics
Links trial users to actual sales, whether it happens online or offline
Works through all tracking limitations
Improves site loading speed, user experience and SEO (as tracking is handled server-side)
GDPR compliant by design
Automatically adapts to users’ cookie consent status
Stop flying blind with your marketing spend
When you rely on third-party data, you may as well be guessing. Move to first-party data with Tracklution and get accurate conversion tracking. It's really that simple.
Free 30-day trial | No credit card needed
Connect your tech stack to any ad platform
Ready-made integrations with the tools you already use. No need to bother your dev team (a win-win, if you ask us)
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
And More
Try it yourself!
How to set up server-side tracking in 15 minutes
Supercharge your SaaS marketing and analytics with these simple steps. Technical overload is no more an excuse! 🫡
Step 1
Tracklution 1st-party pixel installation
5 minutes
Implement the events you want to track. Think page views, form submissions, demo requests, content consumption, signups, or basically anything else that your customers could do. Either use your existing tag manager, or implement it directly to your website.
Unlike third-party cookies and scripts, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations.
Where do you want to install Tracklution?
Step 2
Bring in data from other systems (your CRM, Stripe, or anything else)
5 minutes
Use our ready-made data source integrations in a few clicks, or connect any system with a super simple webhook setup (just a bit of copy-pasting required). Tracklution bridges the gaps between website sessions and data from all systems you connect.
Usually our SaaS clients are bringing in data like qualified leads and opportunities from CRM and payment behaviour, like payment method set, subscription to paid plan, and recurring payments, from the payment system.
Step 3
Start sending accurate data to analytics and marketing platforms
5 minutes
Next you want to ensure your conversion data is sent back to your marketing algorithms to optimise your performance.
This happens with a few simple clicks: Just link your Tracklution account to Google Ads, Meta Conversion API, Google Analytics, and many other marketing platforms.
🎉That’s it, you’re done! Sit back and enjoy tracking that actually works. Who would have thought it was this easy?
That’s it, you’re done! Sit back and enjoy tracking that actually works. Who would have thought it was this easy?
Stop guessing which marketing channels drive real revenue
Free 30-day trial | No credit card needed
Real results from other SaaS and subscription businesses
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).
I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
Accurate conversion tracking is very important for our leadgen business. After installing Tracklution, we not only got our accuracy back but were able to double our revenue from Meta Ads. Tracklution enables us to flexibly try out new traffic sources without bothering our developers to integrate Conversion APIs.
Ignacio Kaufman
PPC Specialist
Your marketing efforts cost too much to guess if they're working
Free 30-day trial | No credit card needed
FAQs
How does Tracklution differ from other conversion tracking methods out there?
Most tracking tools only see what happens on your website. Tracklution connects your actual business outcomes - closed deals, revenue, and customer milestones - back to your marketing campaigns.
Yes, we always collect and send ONLY accurate data to ad platforms – we never use artificial modelling for events and conversions. By delivering accurate and correct data, the ad platforms bidding algorithms learn faster and generate more sales with lower customer acquisition costs.
Instead of 3rd-party scripts and cookies, Tracklution collects 1st-party customer data, and thus is not being restricted by iOS tracking prevention, ad blockers, and other tracking prevention techniques. Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage.
What kind of conversions can I track?
Any customer action that matters to your business. Common examples include:
- Trial to paid conversions
- CRM pipeline stages
- Subscription upgrades
- Account expansion revenue
- Offline sales conversions
- Payment method set
- Marketing or sales qualified leads
- Subscription to paid plan
- Recurring payments
What is the uplift in conversion tracking?
Based on the data we have received from our users, Tracklution and its server-side tagging has improved tracking with 11 – 48% compared to basic pixel-only, cookie-based (client-side) tracking. Tracklution minimises the effect of ad blockers and other tracking preventions such as iOS tracking prevention, as it works on server-side, not browser-side.
Is setup really that simple?
Yes! If you have access to your website and ad accounts, you can get started in 15 minutes. No coding required. We handle all the technical parts like API maintenance and server management.
How much does this cost?
Enjoy the first 30 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.
What is server-side tracking?
Server-side tracking (or server-side tagging) is a method of collecting first-party data. Tracking happens on the server that runs behind your website, rather than in the user's browser or device as is the case with traditional pixel tracking, also called client-side tracking. It also minimises data loss, enhances website loading speed, and offers better transparency compared to client-side tracking. With server-side tracking, you gather 1st-party data and can bypass tracking preventions like ad blockers and cookie limitations. This ensures better and more accurate data for your ad platform’s algorithms – allowing you to successfully implement your digital marketing strategies!
Do you offer support?
Yes! We're happy to assist you whenever you are in a need of a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.
Are you GDPR compliant?
Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.
Convinced! So, is there a free trial to get started?
Absolutely! You can always try out Tracklution with our 30 days free trial. No credit card is required to get started and you can cancel anytime.
Ready to see your real numbers?
Start your free 30-day trial today. No credit card needed.
Questions? Need a hand? Our team can help. They’re also really friendly.