With Tracklution, store owners only need to connect their Shopify store, after which Tracklution can seamlessly collect accurate conversion data and push this data back to multiple marketing channels. Yes, we always collect and send ONLY accurate data to ad platforms – we never use artificial modelling for events and conversions. By delivering accurate and correct data, the ad platforms bidding algorithms learn faster and generate more sales with lower customer acquisition costs.

Instead of 3rd-party scripts and cookies, Tracklution collects 1st-party customer data, and thus is not being restricted by iOS tracking prevention, ad blockers, and other tracking prevention techniques. Many Tracklution users have seen conversion reporting towards ad channels increase from 40-70% coverage to 100% coverage. With Tracklution you benefit from seamless connections to multiple marketing channels, like Facebook Conversion API, TikTok Events API and Google Ads API without writing a single line of code. Contrary to browser-side tracking methods, tracking happens in server-side, providing you also with a smoother and faster customer journey.

Server-side tracking is an entirely different approach. This method bypasses common tracking issues like ad blockers, cookie restrictions and iOS tracking limitations. Tracklution delivers more and higher-quality data to Facebook, resulting in improved event match quality rates compared to the native integration. It not only includes the Facebook Conversion API but also enables connections to other data destinations like Google Analytics 4, Google Ads, TikTok, Bing, and more through the server.

Based on the data we have received from our users, Tracklution and its server-side tagging has improved tracking with 11 – 48% compared to basic pixel-only, cookie-based (client-side) tracking. Tracklution minimises the effect of ad blockers and other tracking preventions such as iOS tracking prevention, as it works on server-side, not browser-side.

Attribution platforms usually collect data and present it in various formats, leaving you to figure out how to put the data to work. Tracklution is different. We don’t just gather precise data from your eCommerce store; we also send it back to your marketing channels. This helps their advertising algorithms learn more quickly and efficiently, driving you new sales at a lower cost.

Thanks to our developer wizards the setup is quick and easy – it literally only takes 5 minutes. 🧙 You don’t need to write a single line of code or bother your developer team. If you have access to your Shopify as well as your ad accounts, such as Meta Ads and Google Ads, you’re good to go. We offer detailed instructions and fast support if you need any help.

Enjoy the first 30 days on us—no credit card required, and you can cancel anytime. After the trial period, you can explore our pricing options here.

Server-side tracking (or server-side tagging) is a method of collecting first-party data. Tracking happens on the server that runs behind your website, rather than in the user's browser or device as is the case with traditional pixel tracking, also called client-side tracking. It also minimises data loss, enhances website loading speed, and offers better transparency compared to client-side tracking. With server-side tracking, you gather 1st-party data and can bypass tracking preventions like ad blockers and cookie limitations. This ensures better and more accurate data for your ad platform’s algorithms – allowing you to successfully implement your digital marketing strategies!

Tracklution can be installed to Shopify with Shopify App, Woocommerce with Woo Plugin, and to any other website via GTM container (Google Tag Manager) or manual pixel installation. You can also track conversions in 3rd systems like CRM systems, booking systems, payment systems, etc. with Tracklution’s handy webhook functionality. With Tracklution, you can effortlessly feed back data to ad platforms like Facebook Ads, Google Ads, TikTok, Snapchat, LinkedIn and Bing, as well as to Google Analytics 4.

Yes! We are happy to assist you whenever you are in a need of a hand. Feel free to send us a chat message in the bottom right corner of this page or email us at support@tracklution.com.

Yes. Tracklution is designed and built in the EU, thus GDPR compliance is in our very DNA. Data and servers are located in the EU area.

Absolutely! You can always try out Tracklution with our 30 days free trial. No credit card is required to get started and you can cancel anytime.