Get 100% AccurateWooCommerce Conversion Trackingfor Google Ads, Facebook & More with Server-Side Tracking
Enter your store URL to get started with free 30 day trial:
Unlock superior conversion tracking with Tracklution’s all-in-one Conversion API & tracking tool
+32.7% avg. uplift in conversions with Tracklution vs. regular browser-side tracking pixels
Simple WordPress Plugin: Effortless 5-minute, no-code setup, free 30 days trial
Tracklution is the choice of leading E-Com Businesses
WooCommerce stores using Tracklution see +32.7% conversion uplift and -17,9% lower CAC (on avg.)
Changes in website visitor tracking, for example the cookie deprecation and ad blockers can lower your data accuracy up to 60%, if you use only the traditional tracking codes and pixel installations. Tracklution has a solution that brings you back in business by getting rid of third-party cookies. With a unique server-side tracking solution, your ad campaigns will get accurate attribution data, even in the post-cookie era.
Regular tracking pixel everyone is using
As low as 40% data accuracy
Tracking browser-side (Facebook Pixel, Google tag, etc.)
Reliant on 3rd party cookies that are deprecated in 2025
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Slow loading hinders user experience and SEO
Artificial conversion modelling for missing data
Tracklution’s Server-Side Tracking platform
98% data accuracy
Tracking server-side (includes Meta Conversion API, Google Ads API, etc.)
Collects 1st party data and utilizes 1st party cookie
Exposed to iOS 14.5+ tracking preventions, ad blockers and other browser-side tracking restrictions
Improves site loading speed, user experience and SEO as tracking is handled server-side
Accurate data only, no artificial conversion modelling
Automatically adapts to users’ cookie consent status
GDPR compliant
Supercharge Your Ads with Precise Conversion Tracking
Stop relying on 3rd-party data, move your tracking to 1st-party and get accurate conversion tracking to your ecommerce store with a simple Wordpress plugin
Free 30 days trial | No credit card needed
WooCommerce Conversion Tracking with Ready-Made CAPI Connections
Connect your WooCommerce store to your ad platforms and their Conversion APIs with one simple plugin. No need for configurations, development work or technical skills. Get all the aspects of ecommerce tracking in one, powerful plugin!
Google Ads
Google Ads API
PopularMeta Conversion API
PopularTikTok
TikTok Events API
Google Analytics 4
GA4 Measurement Protocol
PopularMeta Conversion API
LinkedIn Conversions API
Snapchat
Snap Conversions API (CAPI)
Microsoft Ads
Microsoft Ads
Webhooks
Send data to any URL
And More
Try it yourself!
Stop Wasting Your Ad Budgets
Supplying ad platforms with high-quality data enables faster learning and better optimization, leading to improved Return on Ad Spend (ROAS) and lower Customer Acquisition Costs (CAC).
Free 30 days trial | No credit card needed
Start using Woocommerce Conversion Tracking plugin for Meta, Google Ads, Tiktok & More
Step by step guide to implement accurate conversion tracking for Meta, Google Ads, Google Analytics 4, Tiktok and more into your WooCommerce Store with a simple plugin. You only need access to your online store (Wordpress admin) and the ad platforms you want to connect – no coding skills required!
Step 1
Install the Wordpress Plugin
2 minutes
Unlike third-party scripts and cookies, Tracklution gathers first-party data, bypassing iOS restrictions, ad blockers, and other tracking limitations. Our users typically see their conversion reporting go from 40-70% to 100% accuracy.
Where do you want to install Tracklution?
Step 2
Automatically Set Up WooCommerce Conversion Tracking
immediate
Tracklution sets up your tracking automatically. You'll get all standard eCommerce events from Page View and Add to Cart to all checkout steps like Initiate Checkout, Add Payment Info, and successful Purchase events. Tracking data can be reviewed in Tracklution's Dashboard — say hello to the future of accurate data!
Step 3
Connect Ad Platforms
3 minutes
Next you want to ensure your accurate conversion tracking data is sent back to your marketing algorithms. This happens in a simple UI, by connecting Tracklution to your Google Ads account, Meta CAPI, and other platforms with a few simple clicks. With Tracklution, you get an optimal tracking setup with seamless Conversion API integrations to multiple ad platforms, without custom coding.
🎉You're all done, enjoy the smoothness of accurate & effortless ecommerce tracking!
You're all done, enjoy the smoothness of accurate & effortless ecommerce tracking!
Why Use Tracklution’s Server-Side Tracking Platform vs. Doing It Yourself
Accurate data is essential for an ecommerce business owner, for whom digital advertising is a matter of live or die. Installing the server-side tracking yourself is usually time (and money) consuming and takes your focus off the more important things.
With Tracklution’s all-in-one server-side tracking, you don’t need to tweak scripts, update the CAPI integrations or deal with unreliable tracking anymore. We ensure your tracking runs smoothly around the clock, so you never miss another conversion.
Tracklution Basic Setup | Tracking Pixels Browser-Side | Server-Side GTM Google Cloud | |
|---|---|---|---|
Accuracy | Up to 100% | 40 - 70% | Up to 100% |
Installation time | 5 minutes | 5-30 minutes | Hundreds of hours |
Bypassing Tracking Limitations | Yes | No | Yes |
Manages CAPI updates automatically | Yes | No | No |
Track without managing your own servers | Yes | - | No |
Data Layer Setup | Automatic | Automatic or Manual | Manual |
WooCommerce Plugin | Yes | No | No |
Cost | Starts at €79/m (first 30 days for free!) | - | Starts at €120/m + working hours |
Supercharge Your Ads with Precise Conversion Tracking
Free 30 days trial | No credit card needed
Why server side tracking in e-commerce?
Our customers will tell their story about how Tracklution has helped them.
“After switching from basic pixel tracking to Tracklution's server-side tracking, we increased our conversion reporting accuracy by over 35%. I love how quick and easy it is to set up new traffic channels under Tracklution.”
Heiman Safeen
Growth Officer
“We planned on implementing server-side tagging for 2 years but just kept delaying as it takes a lot of resources and planning. Then we came across Tracklution (and after that the delay felt stupid).
I literally implemented server-side tagging to our eCom store while enjoying my morning coffee. I had heard it's simple with you, but I didn't think it's this simple! Thanks a lot 💪”
Juha Saarinen
Chief Data Officer
"We got an immediate +28,7% increase in tracked conversions. During the first 3 months, also our CAC went down -21,5%! Our marketing campaigns have gained so much efficiency after implementing Tracklution 👌"
Randal Mueller
CMO, Co-founder
"At first I thought you're missing a lot of documentation... But then I realised the installation is so easy that I don't need pages of documentation. You saved me lots of time. Thanks!"
Erkka Kinnunen
Marketing Specialist
"I prepared to present a 6 month project for our client to implement the tracking setup they need. But then I ran into you, and you perfectly solved the problem for me and my client. Fantastic!"
Susanna Aro
Freelance PPC consultant
"It was super smooth to implement profit tracking, which enables us to optimise our ads towards profit instead of just revenue."
Custom-built eCom store
Tools, machines and agricultural products
“We have a booking system in use that did not support conversion tracking with pixels, but it was super easy to solve this issue with Tracklution. We saw an instant +32,1% uplift in our tracked conversions in Google Ads and Meta Events Manager!”
Nanne Niemi
CEO
“Our Customer Acquisition Cost (CAC) went down by -19,7% in 3 months after switching from previous pixel tracking to Tracklution. Tracklution enables us to flexibly try out new traffic acquisition channels without bothering our developers to integrate new Conversion APIs. “
Taneli Lahti
Ecommerce Director
“I upgraded to Shopify’s new Checkout Extensibility and all my conversion tracking broke down at that second. I needed to fix the problem fast, so I found Tracklution. In 5 minutes I was up and running with their Shopify App and got even better tracking than I had before. It was very smooth experience for someone like me who easily gets lost with everything technical. Tracklution literally saved my day!”
Alberta Ellison
Shopify store owner
Accurate conversion tracking is very important for our leadgen business. After installing Tracklution, we not only got our accuracy back but were able to double our revenue from Meta Ads. Tracklution enables us to flexibly try out new traffic sources without bothering our developers to integrate Conversion APIs.
Ignacio Kaufman
PPC Specialist
Upgrade Your Paid Ads with Tracklution Like 1,000+ Online Businesses
Free 30 days trial | No credit card needed
Why Should WooCommerce Shop Owners Use Server-Side Tracking?
Maximize Your Ad Spend & Site Efficiency
Tracklution sends reliable and accurate data to your ad campaigns to maximize the Return on Ad Spend (ROAS) and lower the Customer Acquisition Costs (CAC). One tag to rule them all!
This also boosts your website speed and user experience by taking the tracking load off from the browser. A faster, more user-friendly site keeps visitors engaged and happy, wanting to come back for more.
Protect Your Business from Tracking Disruptions
Server-side tracking ensures your data collection remains rock-solid, bypassing ad blockers, browser restrictions, and network interruptions. Capture every user action with server-side tracking with ease.
Bonus: you don’t have to worry about constant updates in Meta Conversion API and fine tuning your setup in several platforms. When you use Tracklution, we make sure the connectors are up to date for you.
Achieve Control and Transparency
Take the guesswork out of data collection. With server-side tracking, you gain transparency and control over how your data is gathered and sent to ad platforms.
This means accurate and reliable data and seamless compliance privacy regulations like GDPR and CCPA, respecting the visitors cookie preferences. Trust your data like never before.
Frequently Asked Questions
How difficult is the setup?
How much does this cost?
How does Tracklution differ from other conversion tracking methods out there?
Is Tracklution better than WooCommerce’s native Meta CAPI?
What is the uplift in conversion tracking?
What is server-side tracking?
Is Tracklution an Attribution Platform? How do you differ from TripleWhale or Hyros?
Are you GDPR compliant?
Do you offer support?
Stop Wasting Your Ad Budgets
Free 30 days trial | No credit card needed