Best possible tracking for your digital ads with a simple installation

Start using Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in a matter of minutes. Long gone are the days when all this required a massive IT project!

Solutions For Marketers

Best possible tracking for your digital ads with a simple installation.

Tracklution’s server-side tracking improves the conversion data your ad algorithms learn from. That means better optimization, lower CAC, and more sales. Tracklution installs in minutes and is trusted by leading brands like Santander, WPP, Luxid Group and The Platform Group.

Solutions For Agencies

Get better results for your customers and scale your agency

Use Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in your client projects without any technical work. Tracklution can be installed on any website in a matter of minutes.

Solutions For Developers

Effortless implementation of Server-Side Tracking, First-Party Cookies and CAPIs

Start using Server-Side Tracking, First-Party Cookies and Conversion APIs of multiple ad platforms in a matter of minutes. Long gone are the days when all this required a massive development project!

3 Simple Steps to Install Tracklution on any Website

1. step

Enable 1st-Party Cookies

Do a simple CNAME addition in the domain's DNS settings to enable tracking with 1st-party cookies. This step is optional, yet highly recommended.

2. step

Install Tracking Pixels

Install Tracklution pixels just as you would install any tracking pixel. You can also deliver conversions to Tracklution via webhook. We parse and hash the data and deliver it to Ad Platforms.

3. step

Connect Ad Platforms

In Tracklution Dashboard you can easily connect all the needed Ad Platforms. Voilà, you're all done and tracking data starts flowing via server to ad platforms!

Ad Tracking Setup - 3 Options

You have 3 options when setting up ads tracking on your webpage.

Option 1: Easy and Ineffective

This option worked before 2021 because ad platforms like Facebook and Google could collect all data they wanted from the browser. That is not the case anymore, so pixel-only setup is ineffective.

Option 2: Difficult and Effective

For effective tracking setup you need to deliver all tracking data to ad platforms also via their Conversion APIs. This is the most important but also the difficult, time-consuming part.

Option 3: Easy and Effective

Use Tracklution and we take care of the difficult, time-consuming part. You can use a simple pixel-only setup and still get all the benefits of having server-side tracking too. Install Tracklution once and it solves tracking for multiple ad platforms at once.

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