Track me if you can: How 24 Center scaled their ad campaigns with Tracklution

Conversion tracking with correct, real-life conversion events, combined with as good data quality as possible, is a must to succeed with paid advertising. Tracklution enabled us to elevate the optimization of our Google campaigns to an entirely new level. With Tracklution, we are able to seamlessly connect our offline conversion data with online advertising.

— Joose Pinomaa
CCO @ 24 Center

The challenge at hand: tracking offline conversions

Their initial setup was holding them back.

Phone orders, a major part of their business, weren’t connected to their ad performance.

Google Ads campaigns lacked the data needed for accurate optimization, making scaling efforts risky and potentially wasteful. Manual optimization took time and effort but still left unanswered questions about which campaigns were worth the investment.

Tracklution’s plug-and-play solution

In early 2024, 24 Center decided to run a proof of concept in Finland using Tracklution. The solution enabled better tracking without adding development workload—a key factor for their lean tech team.

Setting it up was refreshingly easy: no complex development projects, no lengthy onboarding processes, and no need for ongoing maintenance. In fact, all it took was a quick installation of Tracklution's server-side tracking script and a few clicks to configure the webhook. Everything was ready to go in record time, giving 24 Center instant access to more accurate tracking data without straining their internal resources.

Tracklution’s web tracking combined with offline conversion tracking via webhook finally gave 24 Center everything they needed to connect the dots between online ads, website traffic, and phone orders. With support from the Tracklution team, they quickly set up the system and started rolling it out in Sweden and Norway.

• Lower costs: Ad spend dropped by 35% while maintaining profitable growth.
• Smarter campaigns: Customer acquisition costs decreased by 25%, thanks to better data feeding Google Ads’ automatic bidding models.
• Clearer insights: Accurate conversion data allowed them to see what was working and where to double down.

Tracking was no longer a black box for their team, and for the first time they could see real conversions with accurate values. Although great on their own, these results also gave the team the confidence to scale further, use budgets in a smarter way and invest where it makes sense. 

What’s next for 24 Center?

With Tracklution in place, 24 Center is able to explore new traffic acquisition channels super easily. They know that scaling is no longer a technical hurdle—their tracking system and team can handle it with confidence.

Fun fact: 24 Center promises to connect customers with a professional in just 15 minutes—and it took even less time for Tracklution to be fully set up, giving 24 Center the tracking clarity and confidence they needed to understand their results and make sure no ad spend goes to waste.

Want similar results for your company? 

See for yourself how server-side tracking with Tracklution can help you capture more conversions and reduce customer acquisition costs.